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Fans send death threats to HMV in Birmingham over Taylor Swift ‘Reputation’ leak

Taylor Swift fans have hit an HMV store in Birmingham with death threats, after the singer’s new album was accidentally leaked over the store’s speakers.

‘Reputation’, Swift’s sixth studio album, is set for release this Friday (November 10). However, early shipments of the CD have already seen the album’s tracklist revealed by one overzealous record store employee.

Now, the album itself has been leaked over the in-store speakers at HMV’s Birmingham Bullring store, after staff unwittingly played the record in full. The event has sparked furious backlash from Taylor Swift fans – dubbed ‘Swifties’ – some of whom have even sent ‘death threats’ to the store.

Check out some of the furious reactions to the leak below. When approached for comment by the Birmingham Mail, an HMV representative simply stated: “We are not commenting on that one.”

‼️HELP‼️JUST CALLED BIRMINGHAM HMV & THEY HAVE CONFIRMED THAT THEY HAVE PLAYED THE ALBUM TODAY. SHE ASKED ME WHY I WAS CALLING. I SAID THAT IT ISN'T SUPPOSED TO BE PLAYED UNTIL IT IS RELEASED, & WAS QUERYING WHY THEY WEREN'T FOLLOWING ORDERS FROM @taylorswift​ AND HER TEAM.

— Lara Disco (@lara_disco) November 4, 2017

SHE WAS LIKE YEAH WE'VE PLAYED IT BUT YOU CANT BUY IT UNTIL NEXT WEEK. I WAS LIKE I KNOW THAT! YOU SHOULDNT BE PLAYING IT UNTIL IT IS RELEASED, BUT SHE SAID SHE HAD NO INSTRUCTION TO NOT PLAY IT, AND THEN QUESTIONED WHO I WAS, AND WHY I CARED

— Lara Disco (@lara_disco) November 4, 2017

@hmvbirmingham You made a BIG mistake. SWIFTIES WILL END YOU. That goes for anyone else who tries to ruin @taylorswift13 hard work.

— Zarik Yusaf (@ZarikYusaf) November 4, 2017

NEXT ????????WEEK???????? NOT ????????TODAY????????SATAN????????

CC : @hmvbirmingham https://t.co/AKubis2rnz

— Jackie's REP (@SwiftSnake13) November 4, 2017

@hmvbirmingham YOU GUYS CAN CHOKE EVERY SINGLE ONE OF U ASSHOLES YOURE EVIL PEOPLE

— swizzleforever???????????? (@snakeyswizzle) November 4, 2017

Lets just say that they are getting a nasty phonecall from me tomorrow.

— Ola (@tayswiftfan8913) November 4, 2017

#ProtectReputation HER SONGS DESERVE SOME RESPECT DAMMIT????THERE IS A TIME FOR EVVVRRYYTHING!YOU CAN'T JUST LEAK AN ALBUM WHENEVER YOU LIKE!????SHE WORKED ON IT SO HARD FOR GOD'S SAKE!!The way you just leaked the song COULD YOU EVEN WRITE A SINGLE SONG THIS AMAZING?@hmvbirmingham pic.twitter.com/5eEW5Q9v9H

— JustLikeLou (@JustLikeDi) November 8, 2017

‘Reputation‘ reportedly won’t be made available on major streaming services upon its release on Friday. The record will feature the singles ‘Look What You Made Me Do‘, ‘…Ready For It?‘ and ‘Gorgeous‘.

The New York Times spoke to four executives at the likes of Spotify and Apple Music, all of whom said they did not expect ‘Reputation’ to be available on their platforms as soon as the record dropped. The employees spoke anonymously to protect private negotiations, and said plans could change at any moment.

A spokesperson for Swift declined to comment on her streaming plans when approached by the paper.

08/11/2017 13:13:19
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