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Adidas and Liam Payne mocked over LGBT ‘Prouder’ campaign
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"Does Liam Payne think Pride is literally about being proud of things?"

Liam Payne has been accused of misunderstanding the true meaning behind LGBT Pride, after he featured in a new Adidas campaign.

The former One Direction star featured in a newspaper article on Tuesday along with a number of other high profile celebrities who were asked what made them proud ahead of London Pride.

But the article attracted criticism as it focused largely on heterosexual stars including David Beckham and Pharrell Williams.

In particular, Payne’s comments proved to be particularly contentious, after he said: “I think since I’ve had a little boy, everything changes in life.

Does…does Liam Payne think Pride is literally about being proud of things? https://t.co/c5aiwkQG84

— Nooruddean (@BeardedGenius) June 25, 2018

I've stared at this for about 15 minutes now. What? What is this? Is this a joke? What the fuck is going on? Are we just a little branding exercise now for the potato one from 1D and other straights of note? Someone, please, lead us out of this abyss! pic.twitter.com/ncgaWXNMnp

— Caspar Salmon (@CasparSalmon) June 25, 2018

“I’m aiming more for him to be prouder of me, and already he’s making me a better man, which I think is incredible.”

Payne’s comments sparked a huge response on Twitter – with one user asking if he thinks that the LGBT celebration is ““literally about being proud of things?”

Another wrote: “I’ve stared at this for about 15 minutes now. What? What is this? Is this a joke? What the fuck is going on? Are we just a little branding exercise now for the potato one from 1D and other straights of note? Someone, please, lead us out of this abyss!”

Payne is yet to directly respond to the controversy.

26/06/2018 15:30:45
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